Digital Marketing Course Syllabus
- Search Engine Optimization (SEO) [4 Weeks] – Learn how to get website listed among top Search Engine results.
- Search Engine Marketing (PPC/Google AdWords) [5 Weeks] – Learn how to effectively run ads on Search Engines.
- Social Media Marketing (SMM) [5 Weeks] – Learn how to build brand, generate leads & aggregate audience on Social Media.
- Email Marketing [3 Weeks] – Learn how to effectively build your users lists, deliver e-mails & generate relevant clicks.
- Inbound Marketing [4 Weeks] – Learn how to attract & convert customers by earning their trust through various techniques such as content marketing.
- Web Analytics [5 Weeks] – Learn how to make business decisions from the metrics available in Digital Media.
- Facebook Marketing (in association with Facebook)
- Affiliate Marketing
- Content Marketing (in association with LinkedIn)
- Integrated Digital Marketing Strategy
- How to become a Freelancer in Digital Marketing?
- E-commerce Listing & Marketplace Selling
- How to create an Infographic Resume?
- Programmatic Marketing
- Media Buying and Planning
- Adobe Analytics - SiteCatalyst
- Lead Sourcing
